I started as a self-taught photographer, in Accra, on an iPhone 4.

Within three years I was shooting for The New York Times, The Atlantic, Condé Nast, The Washington Post, Marie Claire, Allure, and more. I didn't master the technical rules, but I learned that if an image doesn't make someone feel something in the first second, the technical details do not matter.

That instinct is now how I approach narrative strategy.

Most organizations tell the story of what they do. The ones that build lasting influence tell the story of why it matters, and make you feel something. That gap between what a brand is doing and how the world experiences it is where I work.

I'm Ghanaian, Cornell-educated, and have lived and worked across West Africa, the US, and Europe — which means I bring a particular lens to brands trying to reach across cultures without flattening them.

I am currently based in Lisbon, Portugal.