Most founders know what they're building. Far fewer know how to make other people care about it.
That gap between the depth of what you're doing and how the world perceives it is where I work.
What I do:
I started in photography - self-taught, in Accra, on an iPhone 4. Within three years I was shooting for The New York Times, The Atlantic, Condé Nast, The Washington Post, and more.
I learned that if an image doesn't make someone feel something in the first second, the aperture doesn't matter. That instinct is now how I approach narrative strategy.
Most organizations tell the story of what they do. The ones that build lasting influence tell the story of why it matters. That gap between what a brand is doing and how the world experiences it is where I work.
I help purpose-led founders and mission-driven organizations with positioning, brand narrative, and messaging architecture. This is the strategic clarity that makes every piece of content feel coherent instead of scattered.
I have lived and worked across West Africa, the US, and Europe which means I bring a particular lens to brands trying to reach across cultures
Brands I've worked with: The Roddenberry Foundation, The Body Shop, TCHO Chocolate, and others.
How We Can Work Together
THE POWER HOUR: A focused 60-minute session for founders who need a sharp outside perspective. Good for reviewing your current positioning, working through a specific messaging challenge, or getting honest feedback on what's working and what isn't.
ONE-OFF PROJECTS: For founders who need a specific deliverable — a messaging foundation document, website copy, LinkedIn narrative, or positioning audit. Scope and investment discussed on inquiry.
THE CO-PILOT :
Ongoing narrative strategy for founders who are actively building and need clarity, direction, and a thinking partner. This is high-level strategic support — not content creation or execution. All content creation and posting remains with you or your team.
Includes:
Brand positioning and audience clarity
Content pillars and narrative direction
Editorial guidance on what to say, when, and why
Monthly strategy session (60 minutes)
Ongoing feedback and support between sessions
Based in Lisbon. Working globally.
